Sentiment Compass · Lite

How confident are you that the market reads your proposition the way you intend?

Six questions about how confident you are in audience reception across six dimensions. The radar reveals where you have certainty and where you are guessing. The full Market Sentiment Audit replaces the guesses with evidence: triangulated source review, anonymised audience interviews, and a Sentiment Map you can act on.

Comprehension

We are confident the audience accurately states what we do, in their own words, without prompting.3

Credibility

We are confident the audience believes we can deliver the outcome we promise.3

Differentiation

We are confident the audience can name, unprompted, what makes us different from named alternatives.3

Relevance

We are confident the audience sees our proposition as a fit for their current most-pressing problem.3

Trust

We are confident the audience trusts us specifically (the firm and the people), not just the category we are in.3

Activation

We are confident the audience would commission, recommend, or refer us within 30 days if asked today.3

Your confidence shape

COCRDIRETRAC

Indicative read

Confidence average3.00Partial evidence

Mixed picture. The Audit will replace your weakest guesses with evidence and surface gaps you currently cannot see. The dimensions below are the priority targets for source review and audience interviews.

Where you are most uncertain

  1. ComprehensionAudience cannot accurately restate what you do. Comprehension drift is the single most common reception failure.
  2. CredibilityAudience may understand what you do but does not yet believe you can deliver it. Track-record visibility is the typical fix.
  3. DifferentiationAudience cannot articulate your distinction. They may understand the category but cannot say why you specifically.
Commission a full Audit →

This Lite measures self-reported confidence. The full Market Sentiment Audit (£4,000-£7,500, 3-4 weeks) replaces confidence with evidence: triangulated source review, anonymised audience interviews, a Sentiment Map, and a translation playbook.