Most transformation programmes fail not because the strategy is wrong, but because three different views of reality are not in alignment: the market's view, the organisation's view, and the leader's view. Maxelia operates three sister diagnostic instruments that triangulate the three views and produce a single integrated diagnostic.
The strategic premise
Most consultancies answer one of the three. They leave the other two to comms agencies, executive coaches, or to the leader's own intuition. Maxelia answers all three with one coherent diagnostic methodology, anchored in a single underlying framework (the MTL Framework).
Where do we stand today, and why are we transforming? How is the market reading us? What sector pressures, customer drivers, or regulatory headwinds are shaping the case for change?
Calibration
Sentiment Compass
How are we getting there, and on what timeline? Where do we sit on the maturity curve today, what stage are we trying to reach, and what is the phased roadmap to walk through?
Navigation
Transformation Compass
Who is leading us there? Am I, the leader, equipped to take this organisation through the change? What does my leadership profile look like, separated from my self-image of it?
Leadership
Leadership Compass
The three instruments
All three share the same hexagonal radar across six dimensions, scored 1-5 against rubric anchors. All three produce a one-page output that can be shared with executive teams. All three generate a development pathway. All three feed each other diagnostically.
Calibration · Outside-in (the Where + Why view)
Where do we stand, and why are we transforming?
Free, jargon-free, calibrated on twenty years of operating experience. Five minutes, six dimensions, a readout you can use straight away.
Take the free assessment →Navigation · Strategic
Where are we on the transformation journey?
Free, jargon-free, calibrated on twenty years of operating experience. Five minutes, six dimensions, a readout you can use straight away.
Take the free assessment →Leadership · Personal
Am I leading transformation effectively?
Free, jargon-free, calibrated on twenty years of operating experience. Five minutes, six dimensions, a readout you can use straight away.
Take the free assessment →The narrative arc
The three Compasses sit on a complete strategic narrative. Most boutique advisory firms answer two or three of these eight questions. The four to six that fall through the gap are precisely where transformation programmes die.
Three entry paths
Each entry sequence is valid. Each unlocks a different commercial conversation. All three converge on the same eventual diagnostic picture.
The most common entry
Investors are not understanding the proposition. Press coverage is mistaking the firm for a competitor. A board strategy review has exposed comms gaps. The buying trigger is external.
The strategic-buyer entry
The transformation programme is stalling. The team suspects Stage 3, Strategically Aligned with direction but no momentum. They want a structured diagnostic.
The founder-led entry
The leader has taken on a transformation role and is privately uncertain whether they are equipped. The buying trigger is personal, often before it has been articulated publicly.
The cross-feeding diagnostic
Reading the three Compasses together produces a diagnostic story that no individual Compass produces alone. Your reception gap on Differentiation might be caused by a Vision weakness in your own leadership, showing up as a Pilot Purgatory pattern in the MTL because nobody on your team can articulate what you are actually trying to build. That sentence cannot be produced by any single instrument. It is the joint output of all three.
The Strategic Triangulation engagement
The three Compasses can be sold individually, or as a single bundled engagement. The bundle is priced at the sum of the components, with a small concession for commissioning all three together. The pricing is not the value argument. The synthesis is. Clients commissioning the three individually do not get the cross-Compass synthesis readout that connects the findings into one coherent diagnostic story. The bundle delivers it.
This is the engagement that boutique consultancies typically charge £25,000-£50,000 to deliver, because their methodology is bespoke each time. Maxelia delivers it at one-third to one-fifth the price because the methodology is productised. The price difference is real and is the firm's structural commercial advantage.
Phase 1 · 3-4 weeks
Sentiment Audit. Outside-in reception data captured against six dimensions, scored against the rubric, and triangulated with internal proposition statements.
Phase 2 · 1-2 weeks, parallel
Transformation Compass Diagnostic. Six-dimension maturity scoring with cross-functional input. Where the organisation sits today, where it is heading, what is blocking progression.
Phase 3 · 1-2 weeks
Leadership Profile with 360-degree input across six dimensions. The leader's own readiness, scored against rubric anchors and validated by their team.
Phase 4 · 1 week
Cross-Compass readout. Single integrated deliverable showing all three radars, the cross-feeding diagnostic, prioritised actions, and the recommended onward engagement.
Get Started
Each free Lite gives you a calibrated readout in five minutes. The Strategic Triangulation gives you the integrated picture in eight to ten weeks. Both produce a one-page output you can share with your executive team.
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